Morrisons issues apology for using Angel of the North’s wings as billboard

Supermarket chain Morrisons has issued an apology for using one of the North-East's most familiar landmarks as an advertising hoarding. Morrisons projected a giant image of a French baguette on the wings of the Angel of the North in Gateshead, along with the logo of the supermarket giant.

The use of the massive aeroplane wings of Antony Gormley's landmark sculpture as an advertisement board was to promote the slashed price of a French loaf.

The stunt was widely criticized on social media sites like Twitter as "cultural vandalism". Mr. Gormley, the giant sculpture's creator, also expressed disappointment over the use of landmark by Morrisons in the billboard.

A spokesman for council said that the Angel has become a beloved and iconic symbol of Gateshead and the North-East at large. He added that the council didn't approve any lighting of the structure and hadn't given any permission for the advertisement.

The widespread criticism forced Morrisons to issue an apology. A spokesperson for the supermarket chain said, "We're sorry if people thought we got carried away by shining a baguette on the Angel of the North and apologise unreservedly to those to whom we have caused offence."

He added that the controversial billboard was supposed to be a light-hearted way to grab hold of consumers' attention and put a smile on their faces.

Antony Gormley's landmark Angel sculpture is 20 metres in height, and has a wingspan of 54 metres.