Thomas Cook Bookings Surge By 15% Due to Redknapp Factor

It has been reported that the coterie of Wags of John Terry may actually seem out of the favour when the football manager of England is concerned, but it seems quite different when the holiday sales in Thomas Cook are concerned and mostly it seems that Louise and Jamie Redknapp were the reason behind it.

An advertising campaign that featured the couple enjoying themselves with a luxurious break in the sun which actually cost about £5 million, caused a major reversal as far as the UK bookings are concerned as it has surged by more than 15 per cent for the tour operator in the last month.

Thomas Cook had very good bookings and it was reported that although the campaign was a little bit cheesy, it nevertheless appealed to the women in general and that was good for the firm as women were the deciding factor when it came down to a holiday and how to buy it. It was also reported that the results were very pleasing and they were actually considering if they could actually extend the campaign a little longer than they actually planned to.